George Jacob is a strategic marketing professional based in Greater Philadelphia.
All tagged copywriting
As a writer and editor, I've seen many confused acts of punctuation. Without question, the comma holds the title for the most commonly misused mark.
It starts with a conversation. Analysis. The client is the patient, the copywriter the psychiatrist, listening, nodding, watching, taking secret notes and judging judging judging.
In past professional lives, I was a creative copywriter. (Also, hopefully in future lives.) I enjoy the word puzzles that come from collaboration with designers and other creatives.
