George Jacob is a strategic marketing professional based in Greater Philadelphia.
All tagged creative
It starts with a conversation. Analysis. The client is the patient, the copywriter the psychiatrist, listening, nodding, watching, taking secret notes and judging judging judging.
In past professional lives, I was a creative copywriter. (Also, hopefully in future lives.) I enjoy the word puzzles that come from collaboration with designers and other creatives.
As makers and users, we tend to lose sight of the interplay between technology and human beings. Our culture moves at such a pace that we've tended to lose sight of what makes technology so important.
I've said (out loud and unironically), that I'm "tidal." I ride an emotional wave that peaks in optimism and production, and valleys in pessimism and general crankiness.
